An anonymous source jumped at the chance to grab the domain name, modernwarfare3.com, before Activision had the chance to secure ownership. Users who plugged in this domain name were routed away from any Call of Duty website, and originally were directed to an anti-Call of Duty video. Whoever runs the domain name is making an obvious statement of displeasure against the Call of Duty franchise.
Recently, however, users who plug in modernwarfare3.com are being redirected to DICEs official Battlefield 3 website. This raises an interesting debate over who runs the website domain name. It is unlikely that the site is run by DICE or Electronic Arts, given the bad public response they would endure as a result. In my opinion, it seems more likely that the site is controlled by a disappointed gamer, who is displeased with the progression of the Call of Duty series.
Either way the controversy has created a stir between the Modern Warfare and Battlefield camps, as both will be competing for sales in the near future. Both franchises are releasing their newest titles before the holiday season this year, and accordingly they are gearing up to try and out-sell the opposition. Although it is unlikely that any official entity is behind the MW3 smear campaign, it has made a splash in the water, and who will be better for it will be determined in time.
Would the involvement of DICE or Electronic Arts in the domain name modernwarfare3.com hurt sales? Has the anti-CoD message found a following in the gaming community? How will both companies fair in sales after the respective releases of MW3 and Battlefield 3? All of these questions are lingering in the air, and there seems to be no definitive answer to any of them.