Tag Archives: leads

Gamer News - Activision not finding Female Leads to be Profitable
Activision recently admitted they believe games with female protagonists do not sell, referencing a number of male fronted top selling games in previous years. As a result, Activision and other companies avoid using female leads in games directed toward the general gaming population, only showing female leads in licensed games such as Barbie and Dora. Furthermore, according to Gamasutra reports, companies like Luxoflux have even attempted to create titles with female protagonists but changed their concepts based on Activision's narrow-minded focus on current high sales of male driven games. Sadly [...]