Activision makes sales numbers look easy.
Last year Call of Duty: Mondern Warfare 2 laid waste to day 1 sales records by making an estimated $310 million dollars within 24 hours of release. After Medal of Honor's lukewarm reception it was unclear if people would be willing to fork over more cash to another shooter. Activision proved that that was simply not the case. In a recent press release from Activision, they reveal that after 24 hours of sales Black Ops has not only done well, but that it's outsold Modern Warfare 2 making an estimated $360 million.
Bobby Kotick, CEO of Activision Blizzard points out that, "There has never been another entertainment franchise that has set opening day records for two consecutive years."Â That's true and honestly an impressive feat, but at the same time, the statement lends itself well to caution. Activision has the known tendency to push a franchise beyond the markets desire for a particular franchise. Both the Tony Hawks and the Guitar Hero are proof of this. For now though, Call of Duty is definitely on everyone's must have list.
Written by Evil Ambassador Carlos Reyes