Electronic Arts, the game developer giant, has recently acquired PopCap Games for $750 million. PopCap Games is a popular creator of casual and social games for multiple formats; some favorites are Plants vs. Zombies, Bejewelled, and Peggle. Electronic Arts CEO, John Ricitiello, now boasts a digital business worth upwards of $1 billion, and the new addition to EA makes them the number two publisher on Facebook.
PopCap games selected Electronic Arts from a long list of offers they have been receiving, and David Roberts, CEO of PopCap, said this about choosing EA, They have recast their culture around making great digital gamesâ€¦ we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.
Electronic Arts allows PopCap access to a larger market, and a larger developing staff, in order to produce the highest quality games. In turn, PopCap opens a large new market for Electronic Arts, and both companies expect to profit from the acquisition.
This is great news for gamers!
Seeing that the two companies are already successful in their respective gaming fields, it can only mean more great progressive games, and endless entertainment from the guaranteed future releases. With Battlefield 3 due for release soon, and the recent acquisition of PopCap Games, Electronic Arts is set for the future. As their business expands and their current releases hit markets, I expect to see a lot more excellent progressive work from EA.