Lionsgate Invests in eSports
The movie studio behind hits like The Hunger Games, Power Rangers, and the Expendables has announced its recent investment in esports team, The Immortals.
It seems as if we're seeing investments from all over the place when it comes to eSports, and now Lionsgate has got in on the action. Interestingly, The Immortals has already seen financial support from other popular names including Michael Milken and Steve Kaplan.
Lionsgate didn't share too many details on what their investment would involve or what they would hope to receive from their partnership, but it's clear that they see the expectation in the eSports industry to follow the footsteps of other popular sports industries, such as the NBA and NFL.
This isn't the first time Lionsgate has gotten involved with video games. In fact, they have an entirely separate wing dedicated to interactive experiences and video games.
Lionsgate President of Interactive Ventures and Games mentioned, "We're delighted to be an early mover in a market that has the potential to transform the face of sports entertainment. Our involvement in eSports creates tremendous opportunities to develop new content and utilize our suite of distribution platforms for a coveted consumer demographic with compelling engagement metrics. Collaborating with an elite group of partners, the combination of the Lionsgate and Immortals brands will be formidable."
We wonder if Lionsgate has any plans for eSports movies in the near future - with their partnership with Immortals, they certainly have the chance to get a real insider's look at how the eSports world works.