MW3 Manages to Bring in More than Three Quarters of a Billion Dollars in Less than a Week
Following in the footsteps of the last three FPS games,Call of Duty: Modern Warfare 3 had its first five days to be both record-breaking and money-printing, according to news from Activision (which you can read here on Kotaku)
When reached for comment, Activision CEO Bobby Kotick stated the following:
"With $775 million of sales ofCall of Duty: Modern Warfare 3 in its first five days,Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment. Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makesCall of Duty one of the most valuable entertainment properties in the world. "
While the military shooter series has made over $6 billion for Activision since its beginnings, there are other numbers that were startling, even for Activision.
Modern Warfare 3's $775 million in sales produced a figure that was larger than the last two installments.Black Ops brought in $650 million last year andModern Warfare 2 earned $550 million in its release in 2009.
In addition, more than 7 million multiplayer hours were logged playingModern Warfare 3 by the end of launch day, and by November 8th, there was a 19% increase over last year's 5.9 million multiplayer hours logged playingBlack Ops last year's launch day.
More than 3.3 million unique gamers playedModern Warfare 3 in one day on November 8 up from 2.6 million unique gamers forBlack Ops. Meanwhile, MW3 set another record for concurrent members on Xbox LIVE with 3.3 simultaneous users on the same date.
With all these numbers coming in, Activision has some big shoes to fill when they release their next FPS title in the series next year (which is likely as COD games are becoming an annual release thing now).