eSports is going to be huge in 2017. NRG eSports has just picked up a sponsorship deal that hits the six-figure mark.
The new NRG sponsor is none other than the city of Washington D.C.
D.C. Events is the convention and sports authority arm of Washington D.C. and their recent sponsorship with NRG eSports has shown the world that they're serious about putting their heart (and money) into the eSports industry.
The city of Washington D.C. has sponsored many companies in the past, but this is the first venture the capital has made within the eSports industry.
You may be wondering how this deal will benefit Washington as a city. The head of the convention and sports authority arm of D.C. hopes that this new sponsorship will help bring in more tourism and open up opportunities for hosted eSports events within local stadiums. This should help to bring in interest and sell tickets to those from all over the United States, but it reaches out to an international audience too.
"International tourists are a big component of our pool of folks that we're targeting to come to Washington and visit, they stay longer, they spend more money. We're about putting folks in hotel rooms, spending money in the city, eating in our restaurants, and ultimately, long term, all these people who come to Washington, many of them we want to actually stay here and live here. Raise a family here, send their kids to school here, for us, it's not only a short-term play on how to build up an arena that we're building and put on esports tournaments, but ultimately get people to come here, stay here and move here."