There's always a lot of tension between companies when they are competing to make the better product, and this certainly is the case when considering Microsoft and Sony. They were the first most noticeable company to have a 'war' between each other, drawing fans on either side of the battle as each side would try and explain why their favorite beat the other in every way possible.
The tension was present leading up to this year's E3 as well, but it seems like Sony is currently jumping in joy because of Microsoft and their decisions made for their new console.
Head of Sony Worldwide Studios Software Product Development, Scott Rohde, commented on the situation, saying that their team were 'running up and down the aisles' when they heard about the price difference between the cheaper PlayStation 4 and the more expensive Xbox One.
Rohde went onto saying "Absolutely great. It was an amazing feeling. Absolutely. We went nuts. We were just like everybody else because this plan has been in place for years. Developing a new console takes a long time. With a goal that was set in motion about three or four years ago, we saw this at the February event about how we talked to all the different developers. You know, what do you like about the PS3, what would you like to see changed, that's all real. All that happened. Our goal was to build the most powerful console at a price that was affordable and we set that target at $399. All the great engineers in Japan, Mark Cerny was leading all those teams, everything all came together."
"The developers said what they wanted, eight gigs of the fastest ram available, all these things that developers wanted, still managed to do that in a machine that was super slick looking and still did it for $399 and that's why it's a moment we're very proud of. That was accentuated when our competitors announced that theirs was $499."
Will the price point of each console be an important factor when choosing between the PlayStation 4 and Xbox One?