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xbox one Xbox 1 PS4 playstation 4 Launch Day Day One Release

Microsoft Studios Vice President Phil Spencer seems to be keen on making sure the availability of the Xbox One is a whole lot better than it was for the 360 on its launch date. The most important part of this, at least in Phil Spencer's eyes is that it should be easy for those who didn't think to pre-order to be able to go in-store and buy a readily available Xbox One on launch day.

"Availability should feel a lot better than it did for 360. If people want to pick up more controllers and games, they'll be there. We feel really good about our pre-order number, and we're managing it through allocation rather than demand." Phil Spencer said in an interview to Game Informer "Pre-Order isn't the business. It's way more important to me what happens when people walk in the store. The business is selling consoles."

This is good news amid fears that even the so-far less popular choice for gamers could be out of stock on launch day, and hopefully we'll see not only Xbox One's in-store but PlayStation 4's, controllers, games and a wide range of day one peripherals for players to purchase and use on the day the console is out.

"You want people to be able to walk in the store and buy one on day one, so you're trying to manage the inventory that isn't pre-sold. It's not a yield problem, it's us trying to manage the hardware side," Phil said "I want parents who don't think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don't want it to be that if you didn't pre-order in September, you can't get one. That doesn't feel like a great consumer experience."